Born Free

About our NGO partner

Founded by Virginia McKenna OBE, her husband Bill Travers and eldest son Will Travers OBE in 1984, the Born Free Foundation is a leading international wildlife NGO charity that’s passionate about wild animal welfare and Compassionate Conservation.

Born Free work tirelessly to stop the exploitation and suffering of individual animals living in captivity or in the wild, and campaign for a future where animals and people can co-exist and where threatened and endangered species are protected for generations to come.

Will Travers OBE, Exec President & Co-Founder Born Free Foundation

Born Free and Ecoflix - Be The Change.

“We’ve all had the pleasure of watching amazing wildlife and nature documentaries. Some tough and gritty. Some lyrical and poetic. Many featuring trusted voices like Sir David Attenborough, Chris Packham, and Gordon Buchanan. But how many times have we been taken to the edge of our seats, only to be left hanging? The shows ends, the credits roll, and we sit wondering, helplessly, what we can do to help.

“That’s not the Ecoflix way! Ecoflix turns passive viewers into advocates, telling stories to stir the emotions, challenge, inspire, motivate and energise. Then, crucially, Ecoflix provides the toolkit to help us tackle the issues and make the world a better, kinder place. The natural world has never been in such a crisis. Climate change, the prospect of sixth mass extinction, habitat loss, pollution, animal exploitation, cruelty and suffering. They all have a single cause – but they all have a single solution: Us!

“Our compassionate actions today can reverse the tide, turn despair into optimism, and will allow us to hand our beautiful, fragile, spinning planet, with all its myriad diversity, on to future generations with real hope in their eyes and wonder in their hearts.  We can be the change. That’s why Born Free is proud to partner with Ecoflix.”